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Website Design & Development

I love design. I'm passionate about creating clean, unique, elegant Websites. Websites you love. Websites that work.

Why having a website is important

The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company's marketing campaign, it costs next to nothing to do so. Your website will be the center of your company's online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

Visibility

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house.
Provide a map and directions to your company's shops or offices on your website so that visitors are less likely to have trouble finding the place

Designing awesome websites

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Steps to take when designing your website for your business

Engineering and Design Planning

Before you begin to build your website, you need to decide what it is you want your site to accomplish. Establish what your internet marketing strategy will be. Who do you want your target market to be? Researchers have different needs than shoppers and it can be tricky to target both. Your target audience will determine your site focus.

Site Analysis

Once you have determined what your site is going to be about and who it's going to target, you need to investigate your competition. How are they accomplishing their goals? Can you improve on what they are doing? Can you offer something more? What is going to set you apart from them, and more importantly, put you above them?

SEO Frienly Design

Think about your users. How are they going to navigate through and use your site? You want to make it easy to understand and easy to get around. What types of colors and typography will you use to help them navigate and want to delve deeper into your site? How will the navigation put in place affect the navigation for the Search Engines?

Web Design Implementation

After you have architected the site, you need to decide who is going to build the templates and write the content. Do you have an in-house design/web development team or will you hire an outside firm? What about search engine marketing - can you do your own or will you have to hire this out as well?

Why Responsive Design?

A responsive website responds to the device it is viewed on. This means that you will get the best user experience whether you look at the site on a smart phone, tablet, laptop or desktop computer. Your wesite will be more engaging and easier to use if the site is built to re-size and restructure itself on any device.

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Condense your content Step 1

When formatting a mobile-friendly design for the website, aim to only include essential content in short paragraphs or lists. These brief spurts of content will boost the users’ interest and encourage them to navigate throughout your client’s website and learn more about their company and products.

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Utilize Adaptive ImagesStep 2

Pay close attention to the formatting of your images otherwise you may alienate mobile users. Adaptive images will detect the screen size of each user that visits your client’s website and automatically create, cache and deliver appropriately scaled editions of the website’s images.

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Define your breakpointsStep 3

Breakpoints are pause points within your client’s website where the content will respond to the user’s mobile device and facilitate the best possible layout accordingly. For this reason it is vital that you define your breakpoints at the exact device widths of your target users.